Since the birth of Robert Kaplan’s influential work in 1966, the study of contrastive rhetoric (CR) has already undergone major developments. Researchers who advocated Kaplan’s theory started doing studies on topics like CR and classroom-based studies e.g. Hull et. al (1991) who found cultural mismatches in the classroom through student conversations, collaborative work, and teacher-student conferences; Scollon and Scollon (1981) who found conflicts in communication between native Americans and English-speaking North Americans; and Goldstein and Conrad (1990) who found differences in students’ participation and negotiation of meaning in conferences. What Kaplan started also gave rise to the modern CR and genre analysis like the work of Swales (1990) which provided the model in doing CR analysis on genres and discourse communities. Along this line, Mauranen (1993) made use of genre analysis when she investigated the metalanguage strategies of economists in their economic reports, as well as Connor and Kramer (1995) who compared the writing of business case reports among ESL and American business graduate students.
The noted developments in CR studies can be said to have anchored on the contemporary writing theories. First, the classical rhetoric saw the changing definition of rhetoric from the times of ancient Greeks to Aristotle whose work was initially unknown but was later recognized by rhetoricians like Janice Lauer and Edward Corbett. In 1998, Connor and Lauer initiated a discussion of Aristotlean rhetoric as an aid in teaching and evaluating persuasive writing. After which, there was an emergence of new theories which were remarkably developed by Toulmin and Perelman in 1958. Toulmin provided a model of argumentative writing, while Perelman introduced the new rhetoric. Eventually, Toulmin’s model was used to study students’ writing cross-culturally, while Perelman’s new rhetoric was applied in informal arguments. Second, the expressionist approach considers writing as an individualistic activity whereby the writer has to explore his/her inner feelings. The expressionists such as Donald Murray (1970) and Peter Elbow (1981) believe that composition teachers should provide the appropriate atmosphere where students can write, and that students should confine to themselves alone when writing so that they can do some introspection. With this prescription, Reid (1984a; 1984b) and Horowitz (1986a; 1986b) posited that the expressionist approach may not be good for beginning ESL students, thus has little room for CR studies. The theory was tested by Scollon (1991) with his Taiwanese students and it was found out that the expressionist approach was not appropriate for Taiwanese students who have collective sense of self as an influence of their culture. Third, the cognitive approach considers writing as complex cognitive process. Researchers using this approach have looked into the mental states of writers as well as their stylistic decisions and their composing processes. In L1 research, the notable contribution of Emig (1971) pioneered the shift of product to process approach in writing. Likewise, Flower and Hayes (1981) developed a cognitive model of composing which made them claim that composing seems to be a complex problem-solving activity. Moreover, their study revealed some contradictions from the traditional writing pedagogy in which students were found to be writing recursively, not in Anglo-American linear fashion. In terms of L2 writing, the research proponents during this time i.e. Raimes (1987) and Krapel (1990) apparently followed the L1 writing research processes. At this point, it can be said that CR studies have been influenced significantly by process-oriented approach to writing. This development led many of the researchers to consider not just the written product but also the context, situation, knowledge, and purpose of writing among students of different cultures. Finally, the social constructivist approach gave emergence to the studies on “situated writing” (Witte, 1992); “speech community” (Nystrand, 1982); “discourse community” (Bizzell, 1982a, 1982b); non-academic writing (Odell and Goswami, 1985); and ethnographic studies of two communities and their literary practices (Heath, 1983). The theorists of this approach consider context and situation, also known as the “discourse community”, as the integral part of writing. Research findings of those who advocate social constructivist approach seem to indicate that writing in one’s discourse community is indeed a complex process. This development has helped CR researchers understand the function of context and situation in cross-cultural aspect.
Today, the pedagogical implications of contrastive rhetoric are very promising and are challenging. Looking at the development in CR, it can be said that it has greatly evolved from the simple ‘doodles article” that Kaplan did in the 60s to a more sophisticated and academic nature that it is today. This implies that Kaplan’s “doodles article” has already gone a long way in the teaching of writing and composition and in understanding L1 and L2 students across cultures.
The shift of CR studies from L1-focused research to L2 pedagogy indicates that CR have already influenced linguists and language researchers toward a better understanding of multifaceted students in the classroom. Hence, CR today does not only focus on the writings in L1 but also speakers of languages other than English. Connor (1996) posits that CR research is multidisciplinary, for it has tremendously developed from students’ expository writing to a variety of genre cross-culturally, which enables a more categorical and focused analysis of students’ writing vis-à-vis culture. Apparently, the field of contrastive rhetoric presents a fascinating challenge, especially to composition teachers of L2 writing who are not aware of the issues in cross-cultural communication. Not much CR investigation and research have been done, and it seems that the ideal solution has not been yet identified that will guarantee unproblematic teaching of rhetorical patterns to both L1 and L2 students. As has been pointed out in the CR researches studied, there seems to be an overemphasis given to the linear Anglo-American fashion in writing which has the tendency to encourage nonnative speakers of English to underestimate their writing style. Thus the study of CR is significant in addressing the issue on rhetorical patterns, attitudes and cultures of nonnative speakers of English. (February 12, 2008).
References
Connor, U. (1996). Contrastive rhetoric: Cross-cultural aspects of second-language writing. USA: Cambridge University Press
Magistro, E. (2007). The multilingual classroom: New rhetorical frontiers in L2 writing?. College Quarterly. 10 (2). Retrieved on February 11, 2008 from http://www.senecac.on.ca/quarterly/2007-vol10-num02-spring/magistro.html